Wellness brand b, halfmoon achieves B Corp status

B Corp Certification is a designation that a business is meeting high standards of verified performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials.

Photo: b,halfmoon

Canadian based b, halfmoon, a lifestyle brand that supports well-being practices, has achieved Certified B Corporation™ (B Corp™) status from the nonprofit B Lab.

B Corp certification involves a comprehensive assessment of a company's social and environmental performance, accountability, and transparency.

b, halfmoon actively runs programs to enhance its internal team through comprehensive professional development and training, as well as external community initiatives, including monetary and product donations and long-term giving commitments.

“While we acknowledge that perfection doesn’t exist, this certification demonstrates our continued efforts to uphold our core brand values, honouring our commitment to our community and the environment,” says Andrea (Morris) McKay, Founder of b, halfmoon.

Aligned with its B Corp ethos, b, halfmoon conscientiously minimizes its social and environmental footprint through various initiatives, from utilizing recycled packaging and renewable materials to forging partnerships with like-minded businesses and artisans. Moreover, b, halfmoon ensures that all its suppliers adhere to the brand’s code of conduct, harmonized with the Fair Labor Association’s (FLA) Code, reflecting the International Labour Organization’s core standards and the UN Declaration of Human Rights.